HAMIFAL builds technology companies from first insight through product, customers, and scale.
We start with real problems, work closely with customers and domain experts, and use software and AI to build better businesses around them.
Insurance agencies drown in fragmented data: different insurers, portals, formats, and reports that never agree.
Paylens turns that mess into one structured data layer for reporting, reconciliation, automation, and better decisions.
The company has a shipping enterprise product and real customers in the market.
Operators cannot hold dozens of sources in their head, and gathering that evidence by hand is too slow.
Stealth collects across sources quickly, maintains context across far more information than one operator can track, and turns it into one coherent picture.
The product is in market, with early design partners shaping its next stage.
Outsourcing and ops teams manage work through forms people fill out after the work is done. The real activity stays invisible.
Modge captures work as it happens, then turns it into timesheets, workflows, and productivity insight leaders can trust.
The product was built and launched in 2025.
Software and AI make it possible for small, experienced teams to build and operate far more than before.
HAMIFAL is built around a few simple principles.
Start with the problem
Get close to customers and operators before deciding what to build.
Understand the problem, the workflow, and the economics behind it.
Product and go-to-market should develop together.
Focus is the advantage
Building more is easy. Choosing what matters is hard.
Work on fewer problems. Understand them deeply. Ignore the rest.
Domain expertise matters
As building gets easier, knowing what to build matters more.
Work with people who understand the customer, the industry, and how the work actually gets done.
Stay small
Keep teams small for as long as possible.
Add people when they increase output, not because the company is growing.
Use technology everywhere
Technology should improve the whole company, not only the product.
Use software and AI wherever they reduce work, improve decisions, or increase output.
Earn complexity
Do not add structure before it is needed.
Process, management, roles, and systems should solve real constraints.
Complexity should follow the business.
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In the first episode of Bootstrapia I host Ashley, who builds technology products for small businesses in parallel — from gel polish to payment solutions.
Si Tadmor is a Unit 8200 alumnus, recipient of the Israel Defense Prize, and holds a B.Sc. in Computer Science.
He is the former Director of Research at Lab42, where he built the research organization from the ground up.
His work has spanned technology and company building, from building the technology itself to turning it into products, teams, customers, and companies.
